Why British Brands Rule
The news headlines are enough to send you round the twist. Living in this green and pleasant land, you can’t turn on the television without bearing witness to a new twist or turn in the reality soap...
View ArticleThe 2019 Brand Winners And Losers: From Disney+ And Salesforce To Juul And...
We are ending the decade with the most polarizing list of brand winners and losers of any year since this column started ten years ago. 2019 was truly a year of brand highs and lows. It was a year when...
View ArticleBreaking Down the Importance of the Exemplar Brand
A fourth big idea in the book Owning Game-Changing Subcategories is the concept and role of the exemplar brand in subcategory creation and management. To own a game-changing subcategory, a major task...
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